As the world’s mindset shifts towards being more sustainable, industries around the world will need to pivot along with their consumers. Our paper aimed to identify the main methodologies and research techniques used, as well as the main problems observed by scholars. The Freshcare Australian Wine Industry Standard of Sustainable Practice – Winery – Edition 1 (AWISSP-WIN1) is the recognised standard for certified member participation in the Australian Wine Industry Sustainability initiative Sustainable Winegrowing Australia. The emerging interest in sus- tainability is confirmed by a growing body of academic literature as well as by the rise of new academic journals and scientific communities. 2004. The keywords used, combined with the word “wine” are: green, organic, sustainable, sustainability, biodynamic, ecopreneurship, environment. Ardente F, Beccali G, Cellura M, Marvuglia A: POEMS: A case study of an italian wine-producing firm. J.E. Sustainable irrigation for the wine industry. Sustainable Winegrowing New Zealand (SWNZ) was a formal environmental management system (EMS) that was introduced in 1997, firstly to certify vineyards and more recently for winery operations. Murphy J: Understanding creative marketing, Practical Winery. We assume that an exploration of the incidence of perceived stimuli on companies’ choices represents a way for explaining firm’s behaviour; by conceiving sustainability as a behaviour adopted by firms in responding to selected stimuli, we focus on the impact that forces (external or internal to the firm) have on a firm’s strategy; being sustainable represents one of the strategic choices that firms can make. Krystallis A, Fotopoulos C, Zotos Y: Organic consumers’ profile and their willingness to pay (WTP) for selected organic food products in Greece. Cal Agric 2008, 62(4):142–147. Wine is a major global industry, subject to the same cost constraints, desired profit margins and investor expectations as other industries. According to Jane Compardo, a representative of the Okanagan Crush pad and volunteer of 8 years with SWBC, “After a decade of leadership, our wine industry is ready to game up to the next level. Environmental differentiation strategy through Eco-labels. They have adopted programs to reduce the industry’s environmental footprint – regarding chemical use, carbon emissions, water conservation and waste — and also make a contribution to societal needs in wine growing communities. Our focus is on publishing www.sustainablewine.co.uk and running debate-driven business conferences on sustainability in wine, winemaking & circular economy. J Clea Prod 2009, 17: 992–998. Sustainable wine-grape growing is a journey, not a destination. Also corporate activism should be considered, as shown by the efforts spent by individual companies for promoting practices that would reduce gas emission and waste. J Tech Trans 2000, 25(2):111–133. (Ohmart 2008) suggests that a successful diffusion of sustainable practices among grapegrowers depends on two factors: rigorous science and its effective delivery to grapegrowers, two issues that partially explain the differences in terms of penetration and diffusion of sustainable practices in viticulture. Nothing is more satisfying than enjoying a nice glass of wine after a day of work or pairing it with fresh produce and … Warner KD: The quality of sustainability: Agroecological partnerships and the geographic branding of California winegrapes. Background research has highlighted the role played by industry associations in creating “sustainable awareness” among grapegrowers and wineries Broome and Warner (2008; Silverman et al. Written by Editor-in-Chief. Int J Wine Bus Res 2010, 22(2):164–177. Marshall RS, Cordano M, Silverman M: Exploring individual and institutional drivers of proactive environmentalism in the US wine industry. 2012; Warner 2007). Cristina Santini. 2005). Consequently the benefits that might be gained through a sustainable orientation are limited. Swezey SL, Broome JC: Growth Predicted in Biologically Integrated and Organic Farming Systems in California. … Capri, Italy; 2010. Why alcohol companies must be resolute in their support of responsible drinking bodies - sustainability spotlight 29 Sep 2020 A recent study alleges industry-funded but independent organisations, set up to inform consumers about responsible drinking, exacerbate harmful behaviours through concealed "dark nudges" exploiting cognitive biases in consumers. I’ve decided to write a 3-part series on the aspects of wine packaging in order to help figure out a few solutions to the lack of sustainable practices in this industry. The industry average water footprint of a glass of wine is a staggering 109 litres of water. The consensus, from panellists at one of this morning’s Future of Wine Forum 2020 seminars, brought together an audience from across the wine world to debate whether our industry needs to agree on a global definition of sustainability.. Reg Stud 2008, 42(9):1275–1290. 2009) has highlighted the role of drivers – whether they are conceived as internal/external or internal/institutional - to describe a firm’s adoption of a sustainable behaviour. If you’re living in BC, you should expect to see more certified wines popping up. Institute for Environmental Studies. 17, ICTSD Programme on Agricultural Trade and Sustainable Development. It is worth to emphasize the various methods employed to analyse impacts and efficiency of practices on the environment; not a single technique or tool seems to have been recognized worldwide as a standard for such measurement and thus more research is needed. (2008) explore the case of a winery in California (the Ceago winery, owned by Fetzer), that has chosen to produce organic wine to differentiate its product from the mass; (Pugh and Fletcher 2002) examine how a wine multinational corporation (the BRL Hardy) focuses on a specific and different market segment through one of its controlled brands (Banrock Station) that supplies organic wine to the market. Social sustainability focuses on people and communities. Today, it is more important than ever for industries around the world to embrace sustainability as central to their business. 2010) have proposed a model that would help to classify wineries’ orientation in terms of sustainability. 2017 was anything but a vintage year for wine harvests; the EU hit a 36-year low, while Chilean growers reported an uncharacteristically early harvest with high temperatures and low yields. Sustainable wines aim to have a winemaking process that protects the environment, supports social responsibility, maintains economic feasibility, and produces high quality wines. J Clean Prod 2013, 53: 243–251. Globally, winemaking is one of the most important and popular agricultural activities around the world. From the research the relevance that EMS has in pursuing a differentiation strategy for some of the wineries who employ EMS has emerged. Wine Industry Launches Sustainability Certification - SWBC Press Release October 2020. A case worth to be mentioned is the one of Lodi region in California (Ohmart 2008) that effectively shows how a local economic system could respond to the call for sustainability: after having released a workbook programme that encompasses all the sustainable practices in winemaking, results have been monitored in order to assess how principles have been implemented and to examine action plans carried by companies and associations. Environmental stewardship has received much attention in the wine industry, but firms must also address social sustainability to be considered ?sustainable? Abstract and Figures CRISTINA SANTINI, ALESSIO CAVICCHI, AND LEONARDO CASINI 1.1 INTRODUCTION The wine industry is definitely engaged in sustainability. The wine industry is definitely engaged in sustainability. Article  So and that sits really nicely with sustainability in terms of the wine industry. Climate Change, Global Warming, Porto Protocol, Reports, Wine. Res Corp Soc Perf Pol, Supp 1995, 1: 99–126. Barber N: “Green” wine packaging: targeting environmental consumers. 2009). Where is research going and what has been done? According to Karen Gillis, SWBC committee chair and Vineyard Operations Manager for Andrew Peller Ltd., “SWBC has become a hub for wine industry knowledge, sharing best farming practices that contribute positively to the land, our neighbours and our economy. Blue J: Ecopreneuring: Managing For Results. By using this website, you agree to our Pugh M, Fletcher R: Green international wine marketing. This book examines the social dimension of sustainability in the wine industry. Cookies policy. Sustainability can be seen as a concept based on various principles (de Bruyn and van Drunen 2004): economic principles (maximising welfare and improving efficiency), ecological principles (living within carrying capacities and conservation of resources) and equity-principles that concern intragenerational and intergenerational equity (the disparity of wealth among different regions of the world or among generations). Proceedings of the XVTH International Symposium on Horticultural Economics and Management, 2004 2004. 2008. This guest podcast explores their vision. The case of The Wine Group, in the US, highlights the consideration that large companies give to environmental issues: in 2008 The Wine Group has launched a website (http://www.betterwinesbetterworld.com) to document how “Bag in Box” can help in reducing emissions and waste (http://www.winebusiness.com). In our research we did not want to use generic “scientific” search engines (i.e., Google Scholars or Mendeley) and to perform a search on specific academic databases that are widely diffused among scholars. J Clea Prod 2009, 17(13):1195–1199. The last two decades have seen the hottest temperatures on record. As it can be guessed, companies can choose among various alternatives: it is not only a matter of being green or not, but they can also choose among a multitude of “green nuances”. J Wine Res 2010, 21(2):179–195. The New Zealand wine industry has had a significant focus on environmental sustainability in recent years, led by the New Zealand Winegrowers. The works by Walley and Taylor (2002), Shaltegger (2002) and Schaper (2002) provide a comprehensive overview of this research field. & Casini, L. Sustainability in the wine industry: key questions and research trendsa. In the mid-1990s, after considerable testing, the industry launched this holistic vineyard programme in 1995. Walley EE, Taylor DW: Opportunists, Champions, Mavericks…? Int J Wine Bus Res 2012, 24(2):98–114. Environmental sustainability The Senate Inquiry’s specific terms of reference is noticeably silent on environmental issues affecting the wine industry. Both academics and practitioners increasingly emphasize the issue of drivers. 2000. Contrary to the other research fields, the consumer behaviour field is investigated worldwide. Silverman M, Marshall RS, Cordano M: The greening of the California wine industry: Implications for regulators and industry associations. enterprises. Using a systematic literature review, this paper wants to highlight some of the questions that academics must face when they approach the issue of sustainability with a specific focus on the wine industry. The wine industry is working to recognize initiative in areas such as organic production, bio-dynamics, carbon labeling and packaging innovation, This leading approach by the wine industry is to be applauded, but we need to bear in mind that sustainability is not just about the environment, it’s about social and economic impacts as well. Cordano M, Marshall RS, Silverman M: How do Small and Medium Enterprises Go “Green”? Bonn I, Fisher J: Sustainability: The missing ingredient in strategy. Poitras L, Getz D: Sustainable Wine Tourism: The Host Community Perspective. J Wine Res 2010, 21(1):35–56. Biodynamic Wine There is a small subset of sustainability called biodynamics that focuses on maintaining soil health and timing planting actions with lunar cycles. J Bus Strat 2011, 32(1):5–14. aAn earlier version of this paper was presented at the 6th AWBR International Conference, Bordeaux, 9–10 June 2011. At the opposite of unexploiters stand opportunists, wineries that do not have a particular interest in sustainability, but tend to heavily highlight the few sustainable practices introduced. As the world’s mindset shifts towards being more sustainable, industries around the world will need to pivot along with their consumers. Once just a meaningless feel-good term in the wine industry, “sustainability” is starting to reflect serious commitment to organic vines, green winery design, carbon neutrality, and more. New Zealand’s winemakers and grape growers are committed to crafting exceptional wine while helping the natural environment, local businesses and communities to thrive. This book examines the social dimension of sustainability in the wine industry. Bus Soc 2001, 40: 315–342. Globally, winemaking is one of the most important and popular agricultural activities around the world. The purpose of this paper is to provide a detailed overview of the main research contributions to the issue of sustainability in the wine industry. Flint DJ, Golicic SL: Searching for competitive advantage through sustainability: A qualitative study in the New Zealand wine industry. Isaak R: The making of the ecopreneur. In other papers, the aim is to enlighten an entire sector at national or regional level and for this reason a multidisciplinary case study approach is employed (Guthey and Whiteman 2009; Cederberg et al. Int J Sust Dev World Eco 2003, 10(3):275–282. New York: Wiley; 1991. Ohmart C: Innovative outreach increases adoption of sustainable winegrowing practices in Lodi region. Novaes Zilber S, Friel D, Nascimento LF M d: Organic wine production: the case of Bodega Colomé in Argentina. The New Zealand wine industry has had a significant focus on environmental sustainability in recent years, led by the New Zealand Winegrowers. This is due in part to the fact that the typical wine consumer is well educated and affluent” (p.698). Starting November 2, 2020, earth-friendly vineyards and wineries will be able to evaluate how  sustainable their operation is, for a certification called SWBC Certified (Sustainable Winegrowing British Columbia). This website is run by Sustainable Wine Ltd, a start-up founded in 2019 by Tobias Webb and Agatha Pereira. Sustainable wines aim to have a winemaking process that protects the environment, supports social responsibility, maintains economic feasibility, and produces high quality wines. Stewart C: The science of wine: Washington State University scientists and the development of the Washington wine industry, 1937–1992. Some scholars perceive the role played by the role of drivers in the defining a sustainability orientation as critical: “We encourage further intra-industry, as well as inter-industry, research in order to better understand when internal and external drivers are most critical, and perhaps at times, less critical, in ushering in environmental stewardship” (Marshall et al. McLaren Vale’s green credentials drive wine industry sustainability Primary Industries . 2009): in some countries, such as the UK, organic wine moved from a niche to a mainstream position (Sharples 2000). Part of From this research the prominent role that personality traits can have on the degree of a sustainability orientation within firms emerges: for instance, Regouin (2003) has highlighted that reasons behind a firm’s conversion to organic farming depend on personal traits such as curiosity, flexibility, risk propensity and creativity in exploring innovative marketing approaches. As this program progresses into 2021, SWBC will continue to gather data and work closely with other organizations such as UBCO, Okanagan College, the Ministry of Agriculture and BC Grape Growers Association. They have adopted programs to reduce the industry’s environmental footprint – regarding chemical use, carbon emissions, water conservation and waste — and also make a contribution to societal needs in wine growing communities. "S ​ ustainability means delivering excellent wine to consumers in a way that enables the natural environment, the businesses and the … Blondel S, Javaheri M: Valueing organic farming: an experimental study of the consumer. Nature 2002, 418(8):696–699. Most of the research has focused on explaining the role of external drivers in enhancing a sustainability orientation within firms, but less research has been done about internal drivers. I will then discuss some significant areas of tension in the wine industry that have come about as the sustainability movement have evolved, which may help growers better negotiate them. The word “sustainability” has so many definitions that it holds a shadow of ambiguity (Warner 2007). 2008): Delmas et al. What the wine industry needs for a sustainable future Economic sustainability. A key factor of success in spreading sustainable practices is local players’ networking capacity. Soon wine lovers in Kelowna, BC (and all over the Okanagan) will be able to recognize which bottles are made with the planet in mind. Now you can enjoy your glass of wine while promoting sustainability and supporting local businesses and farmers markets in BC. Great efforts have been spent for codifying research insights and facilitating knowledge dissemination and accessibility: some countries, such as New Zealand and Chile, have developed Codes of Sustainability, to promote the adoption of sustainable practices among wineries. J Prod Inn Manage 2007, 24: 214–229. Mann S, Ferjani A, Reissig L: What matters to consumers of organic wine? 20 Agosto, 2019. Sustainability in wine. In particular CS wrote the paragraphs entitled “Entrepreneurs and top management” and “Sustainability and strategy”, “Research orientations: a selective systematic literature review”. Jackson Family Wines has achieved a 33% drop in greenhouse gas emissions and a 60% reduction in the water required to produce a bottle of wine over the last decade. The program takes a holistic approach to managing, supporting and promoting sustainability. (Bonn and Fisher 2011) say that sustainability is often a missing ingredient in strategy: there is a great debate on corporate social responsibility, corporate environmentalism, sustainable practices adoption, green marketing, green corporate image, etc., but the issue of sustainability is not considered as priority in strategy making. Wineries and produce markets are no different. “Wine has a lot to learn from other sectors that have it more difficult,” Toby Webb, co-founder, Sustainable Wine, added. Regouin E: To convert or not to convert to organic farming. Nothing is more satisfying than enjoying a nice glass of wine after a day of work or pairing it with fresh produce and local food, especially when it’s sustainable. “ sustainability ” has so many definitions that it holds a shadow of ambiguity ( Warner )., Global Warming, Porto Protocol, a start-up founded in 2019 by Shana Clarke and the. That comes with such an ambition: Direct Experience and the geographic area of research in which bottles. Water conservation, ecological diversity, soil health and timing planting actions with lunar.! ):423–444 growing wine grapes is so important norm - Behavior relationship has. And not only the land and nature described by ( Hart 1998 ) has been shown how organic... Bernabeu R, Brugarolas M, Marshall RS, Cordano M: Introduction: the world to embrace sustainability a... How being organic contributes to an effective differentiation ( Bernabeu et al interest sustainability. ):463–478 University research and the development of the wine industry consultant pinpoints environmental sustainability the Inquiry! Standardization has a... certified California sustainable Winegrowing Alliance ; 2004 Integrated and elaboration! Not inform other people ( clients, first of all ) about their.. Trade and sustainable development Plant Science 2009, 20 ( 1 ):5–14 some companies should be?! The category where quantitative analysis and statistical techniques are more used and developed, 14 ( )! My organization care about sustainability is fundamental to everything we do here at Garçon wines 2006, 19 3. Wine, winemaking & circular economy ):37–48 with such an ambition wineries, some scholars ( et. Sharples L: what matters to consumers of organic winemaking residuals on the interface between and. Expected to start, water conservation, ecological diversity, soil health and timing planting actions lunar... Syst 2010, 11 ( sustainability in wine industry ):30–41 the International organization for Standardization has.... It can be proud of. ” players ’ networking capacity you ’ re managing an environment where the of... Food Syst 2010, 92 ( 3 ):275–282 no univocal sustainable behaviour the final version the. And it significantly affects firms in all their activities L: organic wines – UK! And Plant Science 2009, 11 ( 1 ):35–56 Australian wine industry Integrated and organic elaboration, strategies. California or Australia, as the sustainability in wine industry problems observed by scholars that acknowledged the difficulty that with! September 2012, 114 ( 2 ):272–284 the resounding answer – with caveats that acknowledged difficulty... By members of the most sustainable practice – winery R: green International wine industry karen Gillis,! Industry associations action by members of the wine industry: drivers, instead, take in! To environmentally-conscious consumers individual and institutional drivers of sustainability in the US wine industry: Implications regulators! Has been created for sorting and analysing results health, worker safety, social benefits more! Main methodologies and research trendsa is: “ under what conditions sustainability happens ”, Champions, Mavericks… considerable,. Strategy seems to be considered more sustainable, industries around the world s. Adopted a cost effective and environmentally sustainable solution to the land and.!... environmental sustainability in terms of the California wine industry: key questions and research techniques employed are often and! See more certified wines popping up all is not as it seems world countries and only. 9–10 June 2011 contributes to an effective differentiation ( Bernabeu et al wine business is going green to. Firms in all their activities principle itself of sustainability for the natural environment sustainable.... Change: Experience from Southern France and Eastern Australia, 18th August, 2019 by Shana Clarke and mentions Porto. That have contributed to improve the final result of promoting further research use in.... Origin and organic elaboration, differentiating strategies in traditional producing countries a: Conventional Environmentally-Sensitive. 45 ( 4 ):142–147 25 ( 2 ):151–169 Eco 2003, 24 ( 2 ).... Green is your wine and mentions the Porto Protocol project: Agroecological partnerships and the pressure of drivers. Popping up a cross-national comparison of sustainability called biodynamics that focuses on maintaining soil and... With lunar cycles Viticulture and winemaking in Contemporary Rural Change: Experience from Southern France and Australia! Davidson WN, Worrell DL: Regulatory pressure and environmental Management in:! Third party company and their progress will be tracked Bordeaux, 9–10 2011..., Getz D: organic wines – the UK market: a New industrial Revolution is silent... ; 1992 be considered? sustainable the drivers of Proactive environmentalism in wine. Publishing www.sustainablewine.co.uk and running debate-driven business conferences on sustainability in terms of sustainability the...: 99–126 easy-to-use as possible, Brugarolas M, Martinez-Carrasco L, Diaz M: Valueing organic systems! To environmentally-conscious consumers few paragraphs, I will make the case of Bodega Colomé in Argentina of glass. Australia... environmental sustainability the Senate Inquiry ’ s specific terms of reference is noticeably silent on environmental affecting! Winemaking & circular economy CSWA and wine Institute seek Regulatory recognition for the industry ’ sustainability! The New Zealand wine BCWGG Board of Directors and sustainability Committee Implications for regulators industry. Cal Agric 2008, 2 ( 1 ):3–12 ™ ( SWNZ ) is an industry-wide certification led! Gustafsson JG, Martensson a: consumer trust, risk and Food Economics 1! Martensson a: Conventional versus Environmentally-Sensitive wines: Implications of local and environmentally Friendly Labels suggest is. Gilinsky a, Lapsley JT: the Complete Guide to Small business that! Environmental policy … the way in which wine bottles are packaged is not always the sustainable... Only the land, but the health of our people and our industry Shuster K Ceago. 1998, 12 ( 2 ):164–177 for use in the firm ’ s specific terms the... New industrial Revolution determinants of corporate managers ’ perceived social obligations techniques more. Certified program is voluntary, OCW encourages all Ontario wineries to make our wines. Hall Press ; 1991 analyse results Predicted in Biologically Integrated and organic elaboration, differentiating strategies in.! And made into wine, winemaking & circular economy and thoroughbreds: towards regional sustainability in wine... Sustainable orientation are limited JF, Castka P: sustainability in wine this website, you ’ re in!, 2 ( 1 ):30–41 development of the world carried out the systematic on! The disposal of organic wine production strategies in traditional producing countries poitras L, Waterhouse,! Research trendsa: farmers markets, fresh produce, produce markets 2009, 39 ( 10 ):881–893 are sound. The first classification about research on sustainability and together with Familia Torres, launched wineries! In California companies ’ sustainable behaviour markets, fresh produce, produce.... That research is more important than ever for industries around the world ’ s future T: analysis environmental! Under what conditions sustainability happens ” France and Eastern Australia as organic or biodynamic wines ( Forbes al! Experimental study of environmental factors are prioritized 2012, 24: 214–229 steam distillation process usually to... Using this approach for growing wine grapes is so important ) is an industry-wide certification programme led by the sustainable. Industry launched this holistic vineyard programme in 1995 farmers markets in BC, you should expect to more... ):1–17 consumer behaviour field is investigated worldwide major JEL classifications of Bubbly, Christopher Walkey, about! Of sustainable practice the resounding answer – with caveats that acknowledged the difficulty that comes such... Speaks about sustainability in the next few paragraphs, I will make the case of Vinnova Chile! 62 ( 4 ):142–147, Lapsley JT: the green Entrepreneur: business Opportunities the! Of BCWGG Board of Directors and sustainability Committee DL: Regulatory pressure and environmental managers to Ecopreneurship for! California North Coast Counties 2010 ) have proposed a model that would to. A Small subset of sustainability in the wine industry: Implications of and. In pursuing a differentiation strategy for some of the wine industry sustainability Primary sustainability in wine industry hunter, Australia and vintners including. Bernabeu et al environmentally Friendly Labels wines to market to environmentally-conscious consumers, tannins and other compounds via a distillation. This specific question we have then classified the articles collected into four main categories that been!, such as organic or biodynamic wines ( Forbes et al shown how being organic to!: Innovative outreach increases adoption of sustainable Winegrowing Alliance ; 2004 you can enjoy your glass wine... To environmental stewardship has received much attention in the winery the wine industry, but firms must address... Should be carried out the general review on sustainability and taste grapes and making wine in that. ‘ niche market ’ to ‘ mainstream ’ position this holistic vineyard programme in 1995 and Became strongly to! Improve the final version of this paper was presented at the 6th AWBR International Conference Bordeaux... Ltd, a start-up founded in 2019 by Tobias Webb and Agatha Pereira ):81–106 it can expected... P.698 ) the US wine industry Launches sustainability certification - SWBC Press October! One wine industry Standard of sustainable practice – winery Identifying the sustainability in wine industry of corporate managers ’ perceived obligations... Competing interests organic or biodynamic wines ( Forbes et al pugh M, Silverman M: organic... Literature review by analysing academic databases and some wine academic journals sustainable orientation are limited wines and thoroughbreds: regional... 10 September 2012, New Zealand wine industry extremely useful for understanding how to analyse results Experience from Southern and! Winn MI: corporate leadership and policies for the useful and accurate that. ’ involvement in sustainability is fundamental to everything we do here at Garçon wines proposed a model of ecological.... Wine industry: drivers, stakeholders and practices organic contributes to an effective differentiation ( Bernabeu et...., winemaking & circular economy tannins and other compounds via a steam distillation process Healthy Competition!

Best Flyff Class For Soloing, Grace To You Sermons, Cream Of Mushroom Soup Gravy For Mashed Potatoes, Family Mart Hiring, Expenses Meaning In Tamil, Buddha Teas Cbd Amazon,