As the world’s mindset shifts towards being more sustainable, industries around the world will need to pivot along with their consumers. Our paper aimed to identify the main methodologies and research techniques used, as well as the main problems observed by scholars. The Freshcare Australian Wine Industry Standard of Sustainable Practice – Winery – Edition 1 (AWISSP-WIN1) is the recognised standard for certified member participation in the Australian Wine Industry Sustainability initiative Sustainable Winegrowing Australia. The emerging interest in sus- tainability is confirmed by a growing body of academic literature as well as by the rise of new academic journals and scientific communities. 2004. The keywords used, combined with the word “wine” are: green, organic, sustainable, sustainability, biodynamic, ecopreneurship, environment. Ardente F, Beccali G, Cellura M, Marvuglia A: POEMS: A case study of an italian wine-producing firm. J.E. Sustainable irrigation for the wine industry. Sustainable Winegrowing New Zealand (SWNZ) was a formal environmental management system (EMS) that was introduced in 1997, firstly to certify vineyards and more recently for winery operations. Murphy J: Understanding creative marketing, Practical Winery. We assume that an exploration of the incidence of perceived stimuli on companies’ choices represents a way for explaining firm’s behaviour; by conceiving sustainability as a behaviour adopted by firms in responding to selected stimuli, we focus on the impact that forces (external or internal to the firm) have on a firm’s strategy; being sustainable represents one of the strategic choices that firms can make. Krystallis A, Fotopoulos C, Zotos Y: Organic consumers’ profile and their willingness to pay (WTP) for selected organic food products in Greece. Cal Agric 2008, 62(4):142–147. Wine is a major global industry, subject to the same cost constraints, desired profit margins and investor expectations as other industries. According to Jane Compardo, a representative of the Okanagan Crush pad and volunteer of 8 years with SWBC, “After a decade of leadership, our wine industry is ready to game up to the next level. Environmental differentiation strategy through Eco-labels. They have adopted programs to reduce the industry’s environmental footprint – regarding chemical use, carbon emissions, water conservation and waste — and also make a contribution to societal needs in wine growing communities. Our focus is on publishing www.sustainablewine.co.uk and running debate-driven business conferences on sustainability in wine, winemaking & circular economy. J Clea Prod 2009, 17: 992–998. Sustainable wine-grape growing is a journey, not a destination. Also corporate activism should be considered, as shown by the efforts spent by individual companies for promoting practices that would reduce gas emission and waste. J Tech Trans 2000, 25(2):111–133. (Ohmart 2008) suggests that a successful diffusion of sustainable practices among grapegrowers depends on two factors: rigorous science and its effective delivery to grapegrowers, two issues that partially explain the differences in terms of penetration and diffusion of sustainable practices in viticulture. Nothing is more satisfying than enjoying a nice glass of wine after a day of work or pairing it with fresh produce and … Warner KD: The quality of sustainability: Agroecological partnerships and the geographic branding of California winegrapes. Background research has highlighted the role played by industry associations in creating “sustainable awareness” among grapegrowers and wineries Broome and Warner (2008; Silverman et al. Written by Editor-in-Chief. Int J Wine Bus Res 2010, 22(2):164–177. Marshall RS, Cordano M, Silverman M: Exploring individual and institutional drivers of proactive environmentalism in the US wine industry. 2012; Warner 2007). Cristina Santini. 2005). Consequently the benefits that might be gained through a sustainable orientation are limited. Swezey SL, Broome JC: Growth Predicted in Biologically Integrated and Organic Farming Systems in California. … Capri, Italy; 2010. Why alcohol companies must be resolute in their support of responsible drinking bodies - sustainability spotlight 29 Sep 2020 A recent study alleges industry-funded but independent organisations, set up to inform consumers about responsible drinking, exacerbate harmful behaviours through concealed "dark nudges" exploiting cognitive biases in consumers. I’ve decided to write a 3-part series on the aspects of wine packaging in order to help figure out a few solutions to the lack of sustainable practices in this industry. The industry average water footprint of a glass of wine is a staggering 109 litres of water. The consensus, from panellists at one of this morning’s Future of Wine Forum 2020 seminars, brought together an audience from across the wine world to debate whether our industry needs to agree on a global definition of sustainability.. Reg Stud 2008, 42(9):1275–1290. 2009) has highlighted the role of drivers – whether they are conceived as internal/external or internal/institutional - to describe a firm’s adoption of a sustainable behaviour. If you’re living in BC, you should expect to see more certified wines popping up. Institute for Environmental Studies. 17, ICTSD Programme on Agricultural Trade and Sustainable Development. It is worth to emphasize the various methods employed to analyse impacts and efficiency of practices on the environment; not a single technique or tool seems to have been recognized worldwide as a standard for such measurement and thus more research is needed. (2008) explore the case of a winery in California (the Ceago winery, owned by Fetzer), that has chosen to produce organic wine to differentiate its product from the mass; (Pugh and Fletcher 2002) examine how a wine multinational corporation (the BRL Hardy) focuses on a specific and different market segment through one of its controlled brands (Banrock Station) that supplies organic wine to the market. Social sustainability focuses on people and communities. Today, it is more important than ever for industries around the world to embrace sustainability as central to their business. 2010) have proposed a model that would help to classify wineries’ orientation in terms of sustainability. 2017 was anything but a vintage year for wine harvests; the EU hit a 36-year low, while Chilean growers reported an uncharacteristically early harvest with high temperatures and low yields. Sustainable wines aim to have a winemaking process that protects the environment, supports social responsibility, maintains economic feasibility, and produces high quality wines. J Clean Prod 2013, 53: 243–251. Globally, winemaking is one of the most important and popular agricultural activities around the world. From the research the relevance that EMS has in pursuing a differentiation strategy for some of the wineries who employ EMS has emerged. Wine Industry Launches Sustainability Certification - SWBC Press Release October 2020. A case worth to be mentioned is the one of Lodi region in California (Ohmart 2008) that effectively shows how a local economic system could respond to the call for sustainability: after having released a workbook programme that encompasses all the sustainable practices in winemaking, results have been monitored in order to assess how principles have been implemented and to examine action plans carried by companies and associations. Environmental stewardship has received much attention in the wine industry, but firms must also address social sustainability to be considered ?sustainable? Abstract and Figures CRISTINA SANTINI, ALESSIO CAVICCHI, AND LEONARDO CASINI 1.1 INTRODUCTION The wine industry is definitely engaged in sustainability. The wine industry is definitely engaged in sustainability. Article So and that sits really nicely with sustainability in terms of the wine industry. Climate Change, Global Warming, Porto Protocol, Reports, Wine. Res Corp Soc Perf Pol, Supp 1995, 1: 99–126. Barber N: “Green” wine packaging: targeting environmental consumers. 2009). Where is research going and what has been done? According to Karen Gillis, SWBC committee chair and Vineyard Operations Manager for Andrew Peller Ltd., “SWBC has become a hub for wine industry knowledge, sharing best farming practices that contribute positively to the land, our neighbours and our economy. Blue J: Ecopreneuring: Managing For Results. By using this website, you agree to our Pugh M, Fletcher R: Green international wine marketing. This book examines the social dimension of sustainability in the wine industry. Cookies policy. Sustainability can be seen as a concept based on various principles (de Bruyn and van Drunen 2004): economic principles (maximising welfare and improving efficiency), ecological principles (living within carrying capacities and conservation of resources) and equity-principles that concern intragenerational and intergenerational equity (the disparity of wealth among different regions of the world or among generations). Proceedings of the XVTH International Symposium on Horticultural Economics and Management, 2004 2004. 2008. This guest podcast explores their vision. The case of The Wine Group, in the US, highlights the consideration that large companies give to environmental issues: in 2008 The Wine Group has launched a website (http://www.betterwinesbetterworld.com) to document how “Bag in Box” can help in reducing emissions and waste (http://www.winebusiness.com). In our research we did not want to use generic “scientific” search engines (i.e., Google Scholars or Mendeley) and to perform a search on specific academic databases that are widely diffused among scholars. J Clea Prod 2009, 17(13):1195–1199. The last two decades have seen the hottest temperatures on record. As it can be guessed, companies can choose among various alternatives: it is not only a matter of being green or not, but they can also choose among a multitude of “green nuances”. J Wine Res 2010, 21(2):179–195. The New Zealand wine industry has had a significant focus on environmental sustainability in recent years, led by the New Zealand Winegrowers. The works by Walley and Taylor (2002), Shaltegger (2002) and Schaper (2002) provide a comprehensive overview of this research field. & Casini, L. Sustainability in the wine industry: key questions and research trendsa. In the mid-1990s, after considerable testing, the industry launched this holistic vineyard programme in 1995. Walley EE, Taylor DW: Opportunists, Champions, Mavericks…? Int J Wine Bus Res 2012, 24(2):98–114. Environmental sustainability The Senate Inquiry’s specific terms of reference is noticeably silent on environmental issues affecting the wine industry. Both academics and practitioners increasingly emphasize the issue of drivers. 2000. Contrary to the other research fields, the consumer behaviour field is investigated worldwide. Silverman M, Marshall RS, Cordano M: The greening of the California wine industry: Implications for regulators and industry associations. enterprises. Using a systematic literature review, this paper wants to highlight some of the questions that academics must face when they approach the issue of sustainability with a specific focus on the wine industry. The wine industry is working to recognize initiative in areas such as organic production, bio-dynamics, carbon labeling and packaging innovation, This leading approach by the wine industry is to be applauded, but we need to bear in mind that sustainability is not just about the environment, it’s about social and economic impacts as well. Cordano M, Marshall RS, Silverman M: How do Small and Medium Enterprises Go “Green”? Bonn I, Fisher J: Sustainability: The missing ingredient in strategy. Poitras L, Getz D: Sustainable Wine Tourism: The Host Community Perspective. J Wine Res 2010, 21(1):35–56. Biodynamic Wine There is a small subset of sustainability called biodynamics that focuses on maintaining soil health and timing planting actions with lunar cycles. J Bus Strat 2011, 32(1):5–14. aAn earlier version of this paper was presented at the 6th AWBR International Conference, Bordeaux, 9–10 June 2011. At the opposite of unexploiters stand opportunists, wineries that do not have a particular interest in sustainability, but tend to heavily highlight the few sustainable practices introduced. As the world’s mindset shifts towards being more sustainable, industries around the world will need to pivot along with their consumers. Once just a meaningless feel-good term in the wine industry, “sustainability” is starting to reflect serious commitment to organic vines, green winery design, carbon neutrality, and more. New Zealand’s winemakers and grape growers are committed to crafting exceptional wine while helping the natural environment, local businesses and communities to thrive. This book examines the social dimension of sustainability in the wine industry. Bus Soc 2001, 40: 315–342. Globally, winemaking is one of the most important and popular agricultural activities around the world. The purpose of this paper is to provide a detailed overview of the main research contributions to the issue of sustainability in the wine industry. Flint DJ, Golicic SL: Searching for competitive advantage through sustainability: A qualitative study in the New Zealand wine industry. Isaak R: The making of the ecopreneur. In other papers, the aim is to enlighten an entire sector at national or regional level and for this reason a multidisciplinary case study approach is employed (Guthey and Whiteman 2009; Cederberg et al. Int J Sust Dev World Eco 2003, 10(3):275–282. New York: Wiley; 1991. Ohmart C: Innovative outreach increases adoption of sustainable winegrowing practices in Lodi region. Novaes Zilber S, Friel D, Nascimento LF M d: Organic wine production: the case of Bodega Colomé in Argentina. The New Zealand wine industry has had a significant focus on environmental sustainability in recent years, led by the New Zealand Winegrowers. This is due in part to the fact that the typical wine consumer is well educated and affluent” (p.698). Starting November 2, 2020, earth-friendly vineyards and wineries will be able to evaluate how sustainable their operation is, for a certification called SWBC Certified (Sustainable Winegrowing British Columbia). This website is run by Sustainable Wine Ltd, a start-up founded in 2019 by Tobias Webb and Agatha Pereira. Sustainable wines aim to have a winemaking process that protects the environment, supports social responsibility, maintains economic feasibility, and produces high quality wines. Stewart C: The science of wine: Washington State University scientists and the development of the Washington wine industry, 1937–1992. Some scholars perceive the role played by the role of drivers in the defining a sustainability orientation as critical: “We encourage further intra-industry, as well as inter-industry, research in order to better understand when internal and external drivers are most critical, and perhaps at times, less critical, in ushering in environmental stewardship” (Marshall et al. McLaren Vale’s green credentials drive wine industry sustainability Primary Industries . 2009): in some countries, such as the UK, organic wine moved from a niche to a mainstream position (Sharples 2000). Part of From this research the prominent role that personality traits can have on the degree of a sustainability orientation within firms emerges: for instance, Regouin (2003) has highlighted that reasons behind a firm’s conversion to organic farming depend on personal traits such as curiosity, flexibility, risk propensity and creativity in exploring innovative marketing approaches. As this program progresses into 2021, SWBC will continue to gather data and work closely with other organizations such as UBCO, Okanagan College, the Ministry of Agriculture and BC Grape Growers Association. They have adopted programs to reduce the industry’s environmental footprint – regarding chemical use, carbon emissions, water conservation and waste — and also make a contribution to societal needs in wine growing communities. "S ustainability means delivering excellent wine to consumers in a way that enables the natural environment, the businesses and the … Blondel S, Javaheri M: Valueing organic farming: an experimental study of the consumer. Nature 2002, 418(8):696–699. Most of the research has focused on explaining the role of external drivers in enhancing a sustainability orientation within firms, but less research has been done about internal drivers. I will then discuss some significant areas of tension in the wine industry that have come about as the sustainability movement have evolved, which may help growers better negotiate them. The word “sustainability” has so many definitions that it holds a shadow of ambiguity (Warner 2007). 2008): Delmas et al. What the wine industry needs for a sustainable future Economic sustainability. A key factor of success in spreading sustainable practices is local players’ networking capacity. Soon wine lovers in Kelowna, BC (and all over the Okanagan) will be able to recognize which bottles are made with the planet in mind. Now you can enjoy your glass of wine while promoting sustainability and supporting local businesses and farmers markets in BC. Great efforts have been spent for codifying research insights and facilitating knowledge dissemination and accessibility: some countries, such as New Zealand and Chile, have developed Codes of Sustainability, to promote the adoption of sustainable practices among wineries. J Prod Inn Manage 2007, 24: 214–229. Mann S, Ferjani A, Reissig L: What matters to consumers of organic wine? 20 Agosto, 2019. Sustainability in wine. In particular CS wrote the paragraphs entitled “Entrepreneurs and top management” and “Sustainability and strategy”, “Research orientations: a selective systematic literature review”. Jackson Family Wines has achieved a 33% drop in greenhouse gas emissions and a 60% reduction in the water required to produce a bottle of wine over the last decade. The program takes a holistic approach to managing, supporting and promoting sustainability. (Bonn and Fisher 2011) say that sustainability is often a missing ingredient in strategy: there is a great debate on corporate social responsibility, corporate environmentalism, sustainable practices adoption, green marketing, green corporate image, etc., but the issue of sustainability is not considered as priority in strategy making. Wineries and produce markets are no different. “Wine has a lot to learn from other sectors that have it more difficult,” Toby Webb, co-founder, Sustainable Wine, added. Regouin E: To convert or not to convert to organic farming. Nothing is more satisfying than enjoying a nice glass of wine after a day of work or pairing it with fresh produce and local food, especially when it’s sustainable. “ sustainability ” has so many definitions that it holds a shadow of ambiguity ( Warner )., Global Warming, Porto Protocol, a start-up founded in 2019 by Shana Clarke and the. 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